Using conferences to build your business

This week's Investment Week Articulate page explains how you can use conferences to win more clients, and offers tips for running successful ones and how to make them cost effective. If there's a subject you'd like to see explored on this page, please email: [email protected]

The more aggressive the business plan, the stronger the case for conferences. If the business relies entirely on existing clients then one-to-one work will be the most fruitful. Indeed for most intermediaries' existing clients the relationship is strictly private and an invitation to a conference is no more likely to appeal than one from your dentist on interesting developments on orthodontics. But for the intermediary seeking new clients or offering materially new services to existing clients then conferences can be profitable. The benefits include: l the chance to influence or educate a...