IW Long Reads: Clear as mud? ESG fund info has a long way to go

How to frame products effectively so investors can choose the right ones

The industry has made progress in how it presents information on ESG funds - a challenging space to make complete sense of, and compare like with like - but there is more to do. As Laith Khalaf, financial analyst at AJ Bell, explains: "I think for most funds the information is already there - it can just be quite difficult to find. Instead of having to dig through the prospectus it would probably be easier for investors if ESG funds issued a short statement of responsible investment principles, which sets out the approach in respect of key issues that ESG investors are concerned about...