Buy the bud not just the bloom

Emerging markets have more growth

clock • 4 min read

Market capitalisation-weighted investing may allow you to collect yesterday’s blooms, but investors need a more nuanced approach if they are to seize opportunities that will blossom tomorrow.

I was buying a bunch of flowers last week. Ever the romantic, when selecting a bunch, I wanted to get something beautiful - yes - but I also wanted to get my money's worth. I wanted a colourful bunch that would be in flower for as long as possible. This might seem like a sensible approach when it comes to something simple like buying a bunch of flowers, but it is rarely adopted in more complex transactions, like investing. Warren Buffett's Berkshire Hathaway bets on Diageo Market capitalisation-weighted investing is a widely popular investment strategy. It involves buying stocks...

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