Gosling's Grouse: The making of a boutique

The making of a boutique

It is a decade since the Profit Hunter stalked its way on to the investment scene, and the phrase has since become synonymous with Artemis.

In that time, Artemis, for me, has become synonymous with what makes a boutique – it is a unique investment culture. It is also being different – quirky even, contrarian – and it is partially to do with the ownership, so there is a genuine alignment of interest between investors, and not just the fund managers, but the broader staff of the company. But the ownership structure is not a defining factor. There are many fine boutiques that originate from private banks where the ownership is not spread widely among the staff. Take Mirabaud as an example of a boutique investment manager whe...