In the next decade and beyond, tackling social and environmental problems will increasingly inform the world's investment decisions.
Morningstar data shows 50% of European passive funds are likely to be branded ESG by 2025. PwC suggests all money will be managed with a sustainability lens by then. Increasingly, there's an imperative for companies to appeal to ethically-conscious investors and consumers to stay on the radar. That's great news. But don't expect it to guarantee outperformance. Sustainable investing took off last year, as mounting environmental concerns dovetailed with pandemic-induced anxiety around social issues. A dizzying record amount of capital poured into ESG funds - which outperformed their parent...
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