E-commerce: The modern day gold rush?

As the dust settles on another Black Friday, it is worth remembering an old adage based on the California Gold Rush; if you want to exploit a growing trend you can either mine for gold, or sell pickaxes.

The point being that those selling miners' supplies were often more successful than the miners given the unpredictable business of goldmining. E-commerce is, to some extent, a modern-day gold rush. China's e-commerce is now worth $1.132trn, but the US ($450.81bn), UK ($110.07bn) and Japan ($95.33bn) also have well-established, growing, e-commerce markets. There are also markets in an earlier stage of development, where the strongest growth may be ahead of them. Aberdeen Standard Investments targets £250m for new European logistics income trust There are two ways for investors to ...