What can financial services learn from Donald Trump?

clock • 3 min read

For the first time in many years, the US Election has innocent bystanders transfixed. Whether by choice or simply by association, the events of the 2016 election campaign have taken much of the world by storm.

Why? Because it is not like any other. Donald Trump has struck a chord with the Western world, saying that he will fight for them against ISIS, immigrants and the rich, and this (so it seems) is what the world wants to hear. He has played the people's representative role so beautifully that he, a man who inherited his fortune, has succeeded in positioning himself with many as the man who will take on their fight against the elite. Moreover, his use of the aspirational phrase 'Make America Great Again' has allowed him to tap into large parts of the electorate who like to reminisce o...

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