Untapped potential: Understanding the real power of robo-advice

Robo-advice is like using a Maclaren to go shopping

Robo-advice could be leveraged to solve the pensions freedom advice/guidance conundrum. It isn't rocket science, writes Bruce Moss.

Robo-advice has frequently been seen as a threat to advisers, or as substandard and gimmicky. This is wrong and seriously misses the important point that robo-advice is a complement to traditional advice. Robo-advice not only caters for clients who have traditionally been financially inefficient for advisers to serve, it also allows adviser firms to deal with volumes that are way beyond their existing capacity.   Across the pond The phase the UK is currently in is similar to that which happened in the US some seven years ago. When robo-advice started in the US it mostly foc...