Wealth managers: Service will be key to success of 'sleeping giant' Barclays' D2C plans

Reaction to Barclays D2C platform plans

clock • 3 min read

Wealth managers have said Barclays' plans to launch low-cost investment platform, Barclays Direct Investing, is a good move for the banking industry, but its success will depend on the quality of the service.

Barclays has announced plans to combine its banking and investment management divisions to create an online platform which will allow customers to manage their savings, current accounts and investments in one place. Lee Robertson, CEO at Investment Quorum, believes the launch is a good move for the bank as it addresses developments in technology and the idea clients want easy and instant access to all their financial needs. He said: "Barclays has a big customer base and in this increasingly digital age, clients want ready access to all their services. "If it is accurate, timely and...

To continue reading this article...

Join Investment Week for free

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

More on Platforms

AJ Bell hits record platform £80.3bn AUA boosted by £1.6bn inflows

AJ Bell hits record platform £80.3bn AUA boosted by £1.6bn inflows

Over 3% growth from market movements

Cristian Angeloni
clock 18 April 2024 • 2 min read
AJ Bell Investcentre cuts custody charges on its platform

AJ Bell Investcentre cuts custody charges on its platform

Increased interest on cash

Cristian Angeloni
clock 05 April 2024 • 2 min read
DIY investment market hits £392bn as top five platforms remain dominant

DIY investment market hits £392bn as top five platforms remain dominant

Hargreaves Lansdown market share slips

James Baxter-Derrington
clock 26 February 2024 • 1 min read
Trustpilot