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Morrisons Recovery in supermarkets has shone the spotlight on Morrisons, which was receiving press ...

Morrisons Recovery in supermarkets has shone the spotlight on Morrisons, which was receiving press for the wrong reasons back in 2004. After acquiring Safeway, the management was ill-prepared for problems within its grocery stores and its share price dropped to one of the lowest among supermarkets. The underperformance meant the market overlooked the potential for margin improvement. However, in early 2006, the company surprised with a trading statement that led the share price to jump. As one of the four major food retailers in the UK, Morrisons operates around 400 stores with half con...

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