Where is the most attractive earnings growth visibility in Europe?

Brand strength offers valuable pricing power in Europe

While the oft-predicted post-Brexit economic collapse has not materialised, investors in Europe are still confronted with weak demand and low (or falling) inflation. Growth has been more difficult to find generally, and companies have been pressured to cut prices in order to compete for market share.

Against this backdrop, we are finding opportunities among those companies that can hold prices steady without a meaningful impact on demand.  Those falling into this category are industry-leading consumer staple companies, including Nestlé, Unilever and Danone - which all have unique brand strength and offer products their customers find essential, giving them a more inelastic demand profile.  Six reasons to invest in Europe  Strong brands can often solidify a company's market dominance by attracting new customers, sustaining pricing premiums, creating barriers to entry, and genera...