Invesco Perpetual's Mallon: How I raised quality bar in my trust

In the wake of the financial crisis, Invesco's Ciaran Mallon adopted a new mantra: invest in quality. Here, he explains what to look for in a company and highlights some outstanding examples in his Income Growth Trust

Over the past three-and a-half-years – a period during which the stock market has vacillated between moods of optimism and despair, but where the reality of economic growth has proved elusive – my investment strategy has been driven by the aim of increasing the quality of investments in the portfolio. Early in 2009, envisaging tough times ahead, I mentally applied a new filter to the portfolio’s holdings, assessing each for their ability to cope with an unrelentingly challenging economic environment. Checklist My checklist was extensive. The company should have a strong market posit...