Five communications lessons for asset management

Improving companies' digital marketing strategies

Investment Week
clock • 1 min read

From media perception to search engine optimisation (SEO), recently published research reveals the strategies behind the asset management industry's best communicators.

From media perception to search engine optimisation (SEO), recently published research reveals the strategies behind the asset management industry's best communicators.  The report Hidden Habits of the Most Effective Asset Management Communicators, by marketing consultants Peregrine, details how effectively 100 European asset managers marketed themselves across integrated channels in 2018. Here, Investment Week outlines five case studies from the report of asset management firms demonstrating best practice in communications. 

To continue reading this article...

Join Investment Week for free

  • Unlimited access to real-time news, analysis and opinion from the investment industry, including the Sustainable Hub covering fund news from the ESG space
  • Get ahead of regulatory and technological changes affecting fund management
  • Important and breaking news stories selected by the editors delivered straight to your inbox each day
  • Weekly members-only newsletter with exclusive opinion pieces from leading industry experts
  • Be the first to hear about our extensive events schedule and awards programmes

Join now

 

Already an Investment Week
member?

Login

Trustpilot