ETFs at 15: How will investor demand drive innovation?

ETFs at 15: What does the future hold?

As ETFs celebrate their fifteenth anniversary in the UK and Europe, Anna Fedorova explores how changing demand for the products will shape the sector's evolution in the years ahead.

The European exchange traded products (ETP) market has ballooned in size over the past 15 years to become an industry on the cusp of hitting the $500bn mark today.  European ETFs now have some €443bn in total assets, with the industry seeing record inflows of €77bn in 2014 alone.  The rapid growth of this market has been heralded as one of the biggest investment success stories of the twenty-first century, but many believe it is just the tip of the iceberg, and assets will more than double in the next four years.   Growing market  Rachel Lord, head of EMEA at ETF giant iShares, ...